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kiran puri



Square Developer Brand Refresh

Cash App Pay

Android App Excellence Campaign

Google I/O Social Design

Diversity, Equity, and
Inclusion initiative

Matters of Feminist
Practice

From A to B

Mapping Red Hook




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Google Developers Instagram Cultural Campaigns


Realm: Social Media, Strategy
Role: Strategist, Designer, Researcher
Team: Virginia Poltrack, Claudia Sanchez



Scope:
To celebrate cultural occasions on Instagram by centering underrepresented employees at Google, and developing a unique branding for each campaign that aligned with our established brand on social media, but also gave each occasion a unique presence. Each campaign required a period of research, outreach, project coordination, and visual design.



Sample post

Pride 2019
Role: concept creation, art direction, design In collaboration with: Virginia Poltrack (illustration)

View all carousel designs here





Screenshot of campaign in-feed

Sample post

Hispanic Heritage Month 2019
Role: concept creation, art direction, design
View all carousel designs here


Sample post

Black History Month 2020
Role: concept creation, art direction, design
View all carousel designs here

Screenshot of campaign in-feed
Sample post
Women’s History Month 2020
Role: concept creation, art direction, design
In collaboration with: Claudia Sanchez (design)

View all carousel designs here




Mental Health Awareness Day 2020
Role: concept creation, art direction
In collaboration with: Virginia Poltrack (design)

View post here