Google Developers Instagram Cultural Campaigns
Realm: Social Media, DEI
Role: Designer, Art Director, Researcher
Team: Justin Juul, Virginia Poltrack
Scope:
To celebrate cultural occasions on Instagram by centering underrepresented employees at Google, and applying unique branding for each campaign that aligned with the Instagram brand but also gave each occasion a unique presence on our channels. Each campaign required a period of research, outreach, project coordination, and visual design.
Sample post
Pride 2019
Role: concept creation, art direction, design In collaboration with: Virginia Poltrack (illustration)
View all carousel designs here
Role: concept creation, art direction, design In collaboration with: Virginia Poltrack (illustration)
View all carousel designs here
Screenshot of campaign in-feed
Sample post
Sample post
Hispanic Heritage Month 2019
Role: concept creation, art direction, design
View all carousel designs here
Role: concept creation, art direction, design
View all carousel designs here
Sample post
Black History Month 2020
Role: concept creation, art direction, design
View all carousel designs here
Role: concept creation, art direction, design
View all carousel designs here
Screenshot of campaign in-feed
Sample post
Women’s History Month 2020
Role: concept creation, art direction, design
In collaboration with: Claudia Sanchez (design)
View all carousel designs here
Role: concept creation, art direction, design
In collaboration with: Claudia Sanchez (design)
View all carousel designs here
Mental Health Awareness 2020
Role: concept creation, art direction
In collaboration with: Virginia Poltrack (design and illustration)
Role: concept creation, art direction
In collaboration with: Virginia Poltrack (design and illustration)